7 resources tagged with governance
Simo Ahava explains how a structured JavaScript data layer bridges developers and marketers, carries business data for all tags, and why governance is critical when multiple stakeholders are involved—foundational reading for scalable TMS architecture.
Jim Gordon reflects on tag-management evolution and predicts governance, QA, and tag-bloat control as the next big challenges—offering war stories and practical tips to keep large implementations sane.
Josh West lays out strategic questions every organisation should answer before picking a tag manager—covering IT vs. marketing ownership, testing workflows, scalability, and data-governance trade-offs.
Combines organizational policy, tag inventory, monitoring, and real-world case study (Marriott tag reduction) to show how disciplined governance boosts UX, productivity, and bookings.
Joe Christopher outlines failure modes (outages, performance hits) and prescribes roles, QA, rollback plans, and audits that protect revenue and data trust—vital for large teams running mission-critical tags.
This thought-provoking piece questions the default narrative that SST solves everything. Simo Ahava highlights issues with user agency, hidden data flows, and consent complexity in server-side setups. A must-read for teams focused on ethical data collection.
This framework balances two pillars: how to structure events (verb-noun naming, hierarchies, required properties) and how to govern them (ownership, versioning, validation). It's a great blueprint for teams dealing with scale and event sprawl.