Tag management is getting messy (and what's coming next)
Original: The Future of Tag Management
May 26, 2025
8 min read
Opinion
Intermediate
Summary
Lessons learned (and predictions) from years of enterprise tag-manager audits.
Who This Is For
Marketing Analysts
Technical Marketers
Developers
Key Takeaways
- Governance will become critical as tag management systems mature and more people gain admin access
- Tag bloat is a real problem - most organizations have broken or unused tags cluttering their implementations
- Documentation and tagging inventories will make a comeback to help manage growing tag libraries
- Integration with project management tools like JIRA will help improve tag management workflows
Tools & Technologies
Google Tag Manager Adobe Dynamic Tag Manager Tealium Signal TagMan JIRA Trello
Topics Covered
tag-management governance qa scaling
Ready to dive deeper?
Read Full Article on jimalytics.com
