5 resources tagged with data-layer
An in-depth look at the challenges of creating a scalable, multi-site Piwik Pro setup, with a focus on tag management, data layer design, and instrumentation governance. This article provides technical insights and best practices for teams looking to implement enterprise-grade tracking solutions across complex web properties.
Silver Ringvee details the exact dataLayer structure for products, impressions, and transactions, plus GTM tag/trigger setup—offering a full production-ready ecommerce tracking blueprint.
Simo Ahava explains how a structured JavaScript data layer bridges developers and marketers, carries business data for all tags, and why governance is critical when multiple stakeholders are involved—foundational reading for scalable TMS architecture.
Margub Alam details governance frameworks, rigorous data-layer design, version control, tag-audit cycles, and performance tuning—everything needed to run a robust, scalable TMS in 2025.
Yehoshua Coren & Sam Briesemeister share principles (robust data layer, built-in variables, modular tags) and coding standards that keep massive multi-site GTM deployments resilient to site changes.