Simo Ahava

This thought-provoking piece questions the default narrative that SST solves everything. Simo Ahava highlights issues with user agency, hidden data flows, and consent complexity in server-side setups. A must-read for teams focused on ethical data collection.

This canonical post covers everything from GTM Clients and endpoints to data validation and custom domain setup. Simo Ahava walks through how GTM Server works under the hood, providing developers with the context and tooling to implement it confidently.