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Why your website tags are probably a mess (and how to fix them)

Original: Best Practices for Tag Management and Governance

May 26, 2025
5 min read
Guide
Intermediate
Best Practices for Tag Management and Governance

Summary

Enterprise checklist tying tag governance directly to site speed and revenue.

Who This Is For

Marketing Managers
Technical Marketers
Performance Marketers

Key Takeaways

  • Learn how to establish clear ownership and accountability for each third-party tag on your website
  • Understand how to prioritize tag management efforts using data-driven insights rather than gut feelings
  • Discover monitoring techniques to track real user impact of third-party tags on performance and revenue
  • See how Marriott achieved 8% performance improvement and boosted bookings through strategic tag governance

Tools & Technologies

Google Analytics Adobe Analytics Bazaarvoice TurnTo Blue Triangle Tag management systems AWS

Topics Covered

tag-management governance performance audit