Why your website tags are probably a mess (and how to fix them)
Original: Best Practices for Tag Management and Governance
May 26, 2025
5 min read
Guide
Intermediate

Summary
Enterprise checklist tying tag governance directly to site speed and revenue.
Who This Is For
Marketing Managers
Technical Marketers
Performance Marketers
Key Takeaways
- Learn how to establish clear ownership and accountability for each third-party tag on your website
- Understand how to prioritize tag management efforts using data-driven insights rather than gut feelings
- Discover monitoring techniques to track real user impact of third-party tags on performance and revenue
- See how Marriott achieved 8% performance improvement and boosted bookings through strategic tag governance
Tools & Technologies
Google Analytics Adobe Analytics Bazaarvoice TurnTo Blue Triangle Tag management systems AWS
Topics Covered
tag-management governance performance audit
Ready to dive deeper?
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