workflow

Cardinal Path details eight built-in features—user roles, environments, 2-step verification, tag blacklists/whitelists—that harden GTM against errors and unauthorized changes while supporting parallel team workflows.

Yehoshua Coren & Sam Briesemeister share principles (robust data layer, built-in variables, modular tags) and coding standards that keep massive multi-site GTM deployments resilient to site changes.

Joe Christopher outlines failure modes (outages, performance hits) and prescribes roles, QA, rollback plans, and audits that protect revenue and data trust—vital for large teams running mission-critical tags.