That thing where your analytics events actually make sense
Original: Building Scalable Product Analytics: A Framework for Custom Event Taxonomy & Governance
Summary
Margub Alam presents a framework combining taxonomy structure and governance processes.
Who This Is For
Product Analysts
Analytics Engineers
Product Managers
Key Takeaways
- Build a hierarchical event structure using verb-noun naming conventions and standardized properties
- Establish clear ownership models with product, technical, and documentation stewards for each event
- Implement automated schema validation to catch malformed events before they pollute your data
- Create version-controlled tracking plans as your single source of truth for all event definitions
- Set up data quality SLAs to maintain trust and reliability across your analytics organization
Tools & Technologies
Segment Protocols Amplitude Taxonomy Snowflake dbt Looker Mixpanel Custom schema validators
Topics Covered
taxonomy governance data-structure scalability
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