GDPR/CCPA tag gating, consent-mode flags, TCF strings, data minimization, PII redaction, regional routing, audit trails, retention windows.
7 resources on this topic
Digital Power unpacks misconceptions about SST and GDPR. It explains how server-side setups still require user consent but help reduce data risk through techniques like filtering and pseudonymization. Great for legal, marketing, and analytics teams aligning tracking with privacy obligations.
This thought-provoking piece questions the default narrative that SST solves everything. Simo Ahava highlights issues with user agency, hidden data flows, and consent complexity in server-side setups. A must-read for teams focused on ethical data collection.
Covers mapping CMP results to GTM consent settings, adjusting triggers, and verifying no tracking before consent—essential hands-on guidance for GDPR-compliant tagging.
Shows how to add the Consent Mode tag template, write JavaScript extensions, and test consent signals—useful for teams running Tealium who must align Google tags with user consent.
Explore how customer data platforms (CDPs) can be leveraged to build real-time, privacy-compliant data pipelines that stitch together user identities and events across digital touchpoints.
This article explores how Apple's Intelligent Tracking Protection (ITP) and other privacy regulations like GDPR and CCPA impact data collection and tracking for marketing analytics. It covers best practices for ensuring data compliance, obtaining user consent, and adapting tracking methods to a more privacy-focused environment.
An overview of the various privacy modes and consent management features in Piwik Pro, a popular web analytics platform. Covers techniques for enabling session-only tracking and ensuring compliance with GDPR and CCPA regulations.