That confusing thing about server-side tracking and privacy laws
Original: The Impact of Server-Side Tracking on Privacy — Debunking Myths
Summary
Clarifies what server-side tracking does—and doesn't—change about user consent.
Who This Is For
Marketing Analysts
Marketing Ops
Technical Marketers
Key Takeaways
- Server-side tracking still requires user consent under GDPR - it's not a consent workaround
- You can reduce privacy risks by filtering and controlling what data gets shared with third parties
- IP addresses and User-Agent strings are still personal data even in server-side setups
- Compliance is achievable through proper data categorization and transparent processing purposes
- Server-side gives you more control over data sharing but doesn't eliminate privacy obligations
Tools & Technologies
Server-side tracking platforms GDPR compliance frameworks HTTP requests and server environments Data filtering and pseudonymization tools
Topics Covered
privacy gdpr server-side compliance
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