Making GA4 less painful with BigQuery (and why you probably need this)
Original: Using GA4 with BigQuery for Product Analytics
Summary
Explore how customer data platforms (CDPs) can be leveraged to build real-time, privacy-compliant data pipelines that stitch together user identities and events across digital touchpoints.
Who This Is For
Product Analysts
Analytics Engineers
Data Engineers
Key Takeaways
- Learn how to export GA4 data to BigQuery using both batch and streaming methods to overcome GA4's interface limitations
- Understand how to handle GA4's complex REPEATED data types in BigQuery and why they break traditional event modeling
- Discover how to transform GA4's messy repeated event parameters into clean JSON columns for easier SQL querying
- Set up a warehouse-native analytics solution that maintains the 'one event per row' concept for scalable data analysis
Tools & Technologies
Google Analytics 4 (GA4) BigQuery Looker Studio Mitzu.io SQL
Topics Covered
data-collection customer-data-platform data-pipelines identity-resolution privacy
Ready to dive deeper?
Read Full Article on www.mitzu.io
