data-collection

Techniques and best practices for implementing client-side data tracking on web and mobile applications, including SDKs, virtual URLs, element selectors, event throttling, and handling browser quirks like ad-blockers and ITP/ETP.

This article provides an introduction to server-side tracking, highlighting the potential benefits and drawbacks of this approach compared to traditional client-side tracking. It covers the technical aspects of server-side data collection, including latency, schema, and cost trade-offs, as well as the implications for data privacy and compliance.

Explore how customer data platforms (CDPs) can be leveraged to build real-time, privacy-compliant data pipelines that stitch together user identities and events across digital touchpoints.