Making Google Consent Mode play nice with Tealium iQ
Original: Step-by-Step Guide to Implementing Google Consent Mode in Tealium iQ
May 26, 2025
1 min read
Tutorial
Intermediate
Summary
Hands-on instructions for wiring Google Consent Mode into Tealium’s tag manager.
Who This Is For
Marketing Analysts
Technical Marketers
Marketing Ops
Key Takeaways
- How to properly configure the Consent Mode tag template in Tealium iQ
- Writing custom JavaScript extensions to handle consent signal passing
- Testing and validating that consent signals are properly communicated to Google tags
- Ensuring GDPR compliance while maintaining data collection capabilities
Tools & Technologies
Tealium iQ Google Consent Mode Google Analytics Google Ads JavaScript
Topics Covered
tutorial tealium consent-mode privacy
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