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identity-resolution

2 resources tagged with identity-resolution

This article discusses the technical approaches and considerations for resolving user identities across devices and touchpoints, including anonymous-to-user joins, deterministic vs. probabilistic linking, and managing identity hierarchies and conflict resolution logic. It covers the role of customer data platforms (CDPs) in stitching customer profiles and how to ensure data quality, privacy, and compliance in these identity-matching processes.

Grammarly May 29, 2025