Explore how customer data platforms (CDPs) can be leveraged to build real-time, privacy-compliant data pipelines that stitch together user identities and events across digital touchpoints.
István MészárosApril 26, 2024•5 min read May 29, 2025
2 resources tagged with identity-resolution
Explore how customer data platforms (CDPs) can be leveraged to build real-time, privacy-compliant data pipelines that stitch together user identities and events across digital touchpoints.
This article discusses the technical approaches and considerations for resolving user identities across devices and touchpoints, including anonymous-to-user joins, deterministic vs. probabilistic linking, and managing identity hierarchies and conflict resolution logic. It covers the role of customer data platforms (CDPs) in stitching customer profiles and how to ensure data quality, privacy, and compliance in these identity-matching processes.