monetization

This article discusses the data-informed product cycle, which involves translating high-level strategy into models, testing hypotheses, and iterating based on data. It covers key topics like freemium, free trials, usage-based pricing, activation metrics, and product-qualified leads (PQLs).

Strategies for designing pricing tiers, packaging features, and aligning monetization with customer value. Includes topics like good-better-best pricing, value-based vs. cost-plus models, willingness-to-pay segmentation, and packaging mechanics like usage thresholds and feature add-ons.

This case study explores how Duolingo used a product-led growth (PLG) framework to drive a 4x increase in daily active users (DAUs). It examines their approach to activation, monetization, and growth strategy, providing insights that can inform data-driven product and marketing decisions.

This article revisits the 'fallacy of freemium' and explores how businesses can optimize their pricing and revenue models beyond just offering a free tier. It covers key considerations around subscription tiers, usage-based pricing, hybrid models, and aligning pricing with customer value.

This blog post reveals the untapped potential in the "wrapper economy" – the lucrative middle layer where AI-powered tools and services are packaged and sold. Analytics professionals can uncover hidden revenue streams and gain a competitive edge by understanding the dynamics of this rapidly evolving market, leveraging insights on successful monetization strategies and identifying critical points where AI-powered "wrappers" can make or break a business's bottom line.

Joost Rietveld unpacks how freemium strategies can be effective if properly executed. He draws parallels between SaaS, gaming, and content platforms, exploring key levers like conversion rates, engagement triggers, and monetization points. A thoughtful read for those designing freemium models or evaluating them.