That thing about freemium apps actually helping paid sales
Original: Unlocking the Power of Freemium
Summary
Analyzes how freemium models work across SaaS, games, and content platforms.
Who This Is For
Product Managers
Growth Marketers
Founders
Key Takeaways
- Free versions of apps actually boost sales of paid versions rather than cannibalizing them, according to research on mobile game apps
- Freemium works through two key mechanisms: sampling (letting users try before buying) and app discovery (increasing visibility)
- Feature-limited trials tend to be more effective than time-limited trials for freemium mobile apps
- The sampling effect is strongest when there's uncertainty about product quality and users need to experience the product to understand its value
- Successful freemium models require strategic design of conversion points and engagement triggers to move users from free to paid tiers
Tools & Technologies
Apple App Store Mobile game apps In-app purchase systems Freemium platforms
Topics Covered
freemium platforms monetization gaming
Ready to dive deeper?
Read Full Article on platformpapers.substack.com
