Bobby Pinero is a prolific writer specializing in Business Models, with 1 published resources covering topics like freemium, unit-economics, conversion. Their work focuses on practical insights and actionable guidance for professionals in the analytics and data space.
This article revisits the 'fallacy of freemium' and explores how businesses can optimize their pricing and revenue models beyond just offering a free tier. It covers key considerations around subscription tiers, usage-based pricing, hybrid models, and aligning pricing with customer value.
This article provides an in-depth overview of the key SaaS metrics that founders need to understand when preparing for fundraising. It covers critical areas like revenue recognition, unit economics, customer lifetime value, and growth metrics - all essential for showcasing the health and potential of a SaaS business to investors.
Bobby Pinero discusses how introducing a freemium tier at Equals led to a spike in sign-ups but damaged engagement and revenue. He walks through the misalignments in onboarding, value delivery, and support strain, offering five concrete lessons for anyone considering freemium models. Cautionary and highly actionable.