Why killing our free plan wasn't actually the whole story
Original: Revisiting the fallacy of freemium: A year on
Summary
This article revisits the 'fallacy of freemium' and explores how businesses can optimize their pricing and revenue models beyond just offering a free tier. It covers key considerations around subscription tiers, usage-based pricing, hybrid models, and aligning pricing with customer value.
Who This Is For
Founders
Product Managers
Growth Marketers
Key Takeaways
- Removing friction isn't always the answer - requiring onboarding calls helped Equals learn faster and understand customer needs
- The real problem with freemium wasn't the free tier itself, but putting too much burden on users to figure out value on their own
- Going back to manual, unscalable processes can reveal crucial patterns that inform product development and market positioning
- Verticalization and use case-specific solutions often work better than horizontal products with broad appeal
- Pre-built templates and plug-and-play modules can deliver immediate value that makes self-serve viable again
Tools & Technologies
Equals Stripe ARR reporting tools SaaS metrics dashboards
Topics Covered
pricing-strategy revenue-models subscription-business monetization
Ready to dive deeper?
Read Full Article on wrap-text.equals.com
