growth-strategy

Strategies and tactics for acquiring customers at scale across various marketing channels including paid, organic, partnerships, and viral growth. Covers channel economics, saturation curves, and optimizing the channel mix.

This case study explores how Duolingo used a product-led growth (PLG) framework to drive a 4x increase in daily active users (DAUs). It examines their approach to activation, monetization, and growth strategy, providing insights that can inform data-driven product and marketing decisions.