Why most startups get pricing wrong (and how to fix it)
Original: The Complete Guide to SaaS Pricing Strategy
Summary
Tunguz outlines how different SaaS pricing models impact margins and retention.
Who This Is For
Product Managers
Founders
Revenue Ops
Key Takeaways
- Master the three core pricing strategies: maximization for revenue growth, penetration for market share, and skimming for profit maximization
- Choose between value-based, cost-based, or competition-based pricing models depending on your market position and customer segments
- Use pricing as a strategic positioning tool to communicate whether you're premium, mid-market, or budget-friendly
- Consider seven key factors when setting prices: basis for pricing, positioning, customer base size, willingness to pay, competitive landscape, cost structure, and growth stage
Tools & Technologies
Salesforce Twilio Snowflake HubSpot Slack Expensify New Relic Workday Oracle AWS Heroku
Topics Covered
saas pricing monetization growth
Ready to dive deeper?
Read Full Article on tomtunguz.com
