When freemium almost killed our startup
Original: Lessons from Going Freemium: A Decision That Broke Our Business
Summary
Equals' founder shares how their freemium launch caused unexpected business challenges.
Who This Is For
Founders
Product Managers
Growth Marketers
Key Takeaways
- Adding a freemium tier can actually decrease engagement, retention, and revenue despite increasing sign-ups
- Removing onboarding friction isn't always good - sometimes friction helps drive better user engagement and long-term retention
- Customer demands for freemium don't always align with what's best for the business or the customer experience
- Manual, high-touch onboarding can be more effective than self-serve for complex products
- The allure of seeing a new product is the strongest motivator users have - if onboarding is too easy, they may never return to complete setup
Tools & Technologies
Equals Product Hunt SaaS analytics platforms
Topics Covered
freemium unit-economics conversion retention
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