Getting your SaaS numbers ready for investors (without the stress)
Original: SaaS metrics for fundraising
Summary
This article provides an in-depth overview of the key SaaS metrics that founders need to understand when preparing for fundraising. It covers critical areas like revenue recognition, unit economics, customer lifetime value, and growth metrics - all essential for showcasing the health and potential of a SaaS business to investors.
Who This Is For
Founders
Revenue Ops
Business Analysts
Key Takeaways
- Build a comprehensive data deck that tells your business story purely through metrics to anticipate investor questions
- Master your ARR build breakdown (Gross New, Expansion, Contraction, Churn, Restarts) to show clear revenue growth paths
- Demonstrate acquisition efficiency through CAC, LTV ratios and payback periods that prove unit economics work
- Create credible growth models that show investors a path to their target returns (10x for Series A, 5-7x for Series B/C)
Tools & Technologies
Equals Financial modeling tools Data deck creation platforms ARR tracking systems
Topics Covered
saas-metrics fundraising unit-economics revenue-metrics
Ready to dive deeper?
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