revenue-metrics

Determining when to classify a customer as 'churned' is a critical yet tricky aspect of SaaS analytics. This article explores different approaches for identifying churn signals, diagnosing the drivers of customer contraction, and using churn analytics to inform retention and expansion strategies.

This article provides an in-depth overview of the key SaaS metrics that founders need to understand when preparing for fundraising. It covers critical areas like revenue recognition, unit economics, customer lifetime value, and growth metrics - all essential for showcasing the health and potential of a SaaS business to investors.