3 resources tagged with tracking-plan
This workbook introduces the 'double three-layer' framework for event structures, organized by customer, product, and interaction layers. It's designed to help teams build a lean, analyzable event taxonomy that ties directly to business questions. Essential reading for anyone starting a tracking setup from scratch.
This guide explains the purpose and structure of a tracking plan, including what to log, where, and why. It includes tactical steps for plan rollout, collaboration, and long-term maintenance. Useful for teams looking to formalize their tracking strategy.
Victor Ackerhans suggests starting from the business questions you want to answer and designing events backwards from the dashboard. His three-step guide is practical for small teams and early-stage companies just getting into structured analytics.