Building analytics that actually answers your questions
Original: Analytics Tracking Workbook

Summary
Timo Dechau's guide to building event structures for marketing, product, and business analysis.
Who This Is For
Product Analysts
Product Managers
Marketing Analysts
Key Takeaways
- Design a focused tracking plan with just 20 core events using the 'double three-layer' framework
- Learn to identify the right product events by analyzing user journeys and value moments
- Understand when to use server-side vs client-side tracking for different scenarios
- Set up monitoring systems to catch tracking issues before they corrupt your data
- Create a sustainable process for evolving your tracking setup as your product changes
Tools & Technologies
Amplitude Server-side tracking platforms Event tracking SDKs Analytics implementation tools
Topics Covered
tracking-plan frameworks taxonomy analytics
Ready to dive deeper?
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