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Building analytics that actually answers your questions

Original: Analytics Tracking Workbook

May 25, 2025
5 min read
Guide
Intermediate
The Analytics Implementation Workbook

Summary

Timo Dechau's guide to building event structures for marketing, product, and business analysis.

Who This Is For

Product Analysts
Product Managers
Marketing Analysts

Key Takeaways

  • Design a focused tracking plan with just 20 core events using the 'double three-layer' framework
  • Learn to identify the right product events by analyzing user journeys and value moments
  • Understand when to use server-side vs client-side tracking for different scenarios
  • Set up monitoring systems to catch tracking issues before they corrupt your data
  • Create a sustainable process for evolving your tracking setup as your product changes

Tools & Technologies

Amplitude Server-side tracking platforms Event tracking SDKs Analytics implementation tools

Topics Covered

tracking-plan frameworks taxonomy analytics