Building your first tracking plan without the overwhelm
Original: Why You Need a Tracking Plan (and a 3-Step Guide to Get Started)
Summary
Victor Ackerhans proposes a lightweight way to get tracking started by working backwards from the dashboard.
Who This Is For
Marketing Analysts
Product Managers
Founders
Key Takeaways
- Start with business questions first, then work backwards to design your events
- Use Victor's 3-step framework to create a minimal viable tracking setup
- Design events that directly support the dashboards you'll actually use
- Focus on structured analytics that work for small teams and early-stage companies
Tools & Technologies
Analytics dashboards Event tracking systems Business intelligence tools
Topics Covered
tracking-plan startup minimal-viable-tracking dashboard
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