implementation

This canonical post covers everything from GTM Clients and endpoints to data validation and custom domain setup. Simo Ahava walks through how GTM Server works under the hood, providing developers with the context and tooling to implement it confidently.

This guide explains the purpose and structure of a tracking plan, including what to log, where, and why. It includes tactical steps for plan rollout, collaboration, and long-term maintenance. Useful for teams looking to formalize their tracking strategy.