Why your data is probably a mess (and how tracking plans fix it)
Original: Guide to Customer Data Tracking Plans: Why They Matter and How to Build One
Summary
Indicative offers a full blueprint for building and maintaining a tracking plan.
Who This Is For
Product Analysts
Marketing Analysts
Product Managers
Key Takeaways
- Learn what goes into a tracking plan: which events to track, where to track them, and why each matters to your business
- Understand how to avoid the 'track everything' trap that makes data unusable and drives down adoption
- Get tactical steps for rolling out a tracking plan across teams and maintaining it long-term
- Discover how proper tracking plans prevent data bugs that destroy team trust in analytics
- Build standards for consistent event naming and properties that scale as your organization grows
Tools & Technologies
Indicative Iteratively Analytics tools (general) Digital products (websites, web apps, mobile apps)
Topics Covered
tracking-plan analytics implementation data-strategy
Ready to dive deeper?
Read Full Article on www.indicative.com
