Building your own Tealium tags when the marketplace comes up short
Original: Tealium Tag Management Examples: How to Build a Custom Tag
May 26, 2025
1 min read
Tutorial
Advanced
Summary
Create and configure a Custom Container tag in Tealium iQ for unsupported vendors.
Who This Is For
Technical Marketers
Marketing Ops
Analytics Engineers
Key Takeaways
- Create custom tag templates from scratch in Tealium iQ
- Map data layer variables to custom tag parameters effectively
- Test and validate custom tags before deploying to production
- Handle specialized tracking pixels that aren't available in Tealium's marketplace
Tools & Technologies
Tealium iQ Tag Management Tealium marketplace Custom HTML/JavaScript tags Browser developer tools for testing
Topics Covered
tutorial tealium custom-tag implementation
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