the analytics vault
Resources: 136 (72 new this week)
a Hipster Data Club product Hipster Data Club

Building your own Tealium tags when the marketplace comes up short

Original: Tealium Tag Management Examples: How to Build a Custom Tag

May 26, 2025
1 min read
Tutorial
Advanced

Summary

Create and configure a Custom Container tag in Tealium iQ for unsupported vendors.

Who This Is For

Technical Marketers
Marketing Ops
Analytics Engineers

Key Takeaways

  • Create custom tag templates from scratch in Tealium iQ
  • Map data layer variables to custom tag parameters effectively
  • Test and validate custom tags before deploying to production
  • Handle specialized tracking pixels that aren't available in Tealium's marketplace

Tools & Technologies

Tealium iQ Tag Management Tealium marketplace Custom HTML/JavaScript tags Browser developer tools for testing

Topics Covered

tutorial tealium custom-tag implementation