Making sense of GTM's server-side magic (and why you might actually want it)
Original: Server-Side Tagging in Google Tag Manager
Summary
Simo Ahava's definitive technical deep dive into GTM Server container architecture.
Who This Is For
Analytics Engineers
Technical Marketers
Developers
Key Takeaways
- Set up GTM server containers to run analytics without loading third-party scripts in users' browsers
- Use Clients to parse incoming HTTP requests and transform them into event data for your tags
- Implement custom domain setup to maintain first-party data collection and avoid content blockers
- Build custom templates for server-side environments to handle data validation and endpoint management
- Configure proper data governance to prevent PII leaks while maintaining full control over your analytics infrastructure
Tools & Technologies
Google Tag Manager Google Cloud Platform GTM Server containers Custom GTM templates HTTP endpoints Content Security Policy
Topics Covered
gtm server-side-tagging implementation first-party-data
Ready to dive deeper?
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