Setting up ecommerce tracking that actually tells you useful stuff
Original: Ultimate Guide to Setting Up Enhanced Ecommerce Tracking
May 26, 2025
13 min read
Tutorial
Advanced
Summary
Code-heavy walkthrough of GA Enhanced Ecommerce via GTM dataLayer pushes.
Who This Is For
Analytics Engineers
Technical Marketers
Developers
Key Takeaways
- Build a proper dataLayer structure for products, impressions, and transactions using GTM instead of plugins
- Set up flexible Enhanced Ecommerce tracking that works with any platform and other tracking tools
- Track comprehensive ecommerce actions including product views, cart interactions, checkout steps, and refunds
- Create a version-independent setup that survives Google Analytics updates automatically
- Structure your GTM implementation with proper variables, triggers, and tags for easy maintenance
Tools & Technologies
Google Tag Manager Google Analytics Enhanced Ecommerce JavaScript dataLayer analytics.js gtag.js
Topics Covered
tutorial google-tag-manager enhanced-ecommerce data-layer
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