Wrangling Piwik Pro across multiple sites (and why it's trickier than you'd think)

Original: The challenges of creating a scalable, multi-site Piwik Pro Setup

Lukas Oldenburg

June 2, 2025

8 min read

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Technology Foundations

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Summary

An in-depth look at the challenges of creating a scalable, multi-site Piwik Pro setup, with a focus on tag management, data layer design, and instrumentation governance. This article provides technical insights and best practices for teams looking to implement enterprise-grade tracking solutions across complex web properties.

Who This Is For

Analytics Engineers

Technical Marketers

Consultants

Key Takeaways

Learn why scaling Piwik Pro Tag Manager across multiple sites creates governance and standardization headaches
Understand the architectural limitations that make multi-site tracking problematic in Piwik Pro
Discover how to avoid tech debt by maintaining centralized standards for tags, variables, and custom dimensions
Get introduced to community-built tools that can help manage Piwik Pro at scale

Tools & Technologies

Piwik Pro Analytics Piwik Pro Tag Manager Google Sheets Adobe Analytics Adobe Launch/Tags Google Tag Manager JavaScript

Topics Covered

tag-management data-layer instrumentation-governance multi-site-setup

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Topics

tag-management data-layer instrumentation-governance multi-site-setup