How two GTM nerds figured out workflow sanity (and saved their clients from tracking chaos)
Original: Methods of Workflow Sanity with Google Tag Manager
May 26, 2025
18 min read
Case Study
Advanced
Summary
Analytics Ninja’s manifesto for scalable, low-maintenance GTM implementations.
Who This Is For
Analytics Engineers
Technical Marketers
Consultants
Key Takeaways
- Build a robust data layer architecture that survives website redesigns and developer changes
- Use modular tag structures and built-in variables to create scalable GTM implementations
- Establish coding standards and governance practices for enterprise multi-site deployments
- Minimize complexity for non-analytics developers while maintaining tracking accuracy
Tools & Technologies
Google Tag Manager Google Analytics jQuery JavaScript Jenkins Grunt GitHub AWS S3 CloudFront
Topics Covered
tag-management google-tag-manager workflow data-layer
Ready to dive deeper?
Read Full Article on www.analytics-ninja.com
