strategy

Actionable insights are the backbone of successful organizations, but they're only as powerful as the ownership and action they inspire. This blog post underscores the vital importance of embedding analytics within cross-functional teams, ensuring insights drive real business impact. Marketing analysts, product managers, and brand strategists will learn proven techniques to transform data into impactful decisions that move the needle for their organizations.

Mina Mutafchieva explains how unit economics can serve as a diagnostic tool rather than just a reporting metric. She shows how to analyze customer cohorts, align spend with ROI, and avoid common pitfalls like cost-cutting without insight. Packed with real-world boardroom questions and frameworks.

This article presents the first level of the Hierarchy of Marketplaces framework, focusing on creating user happiness and scalable engagement. Tavel draws on real examples to show how leading marketplaces like Etsy and Airbnb progressed through each level. Useful for marketplace builders aiming for long-term defensibility.