How to group customers and users based on their behavioral patterns, including click-stream data, purchase history, feature usage, and session frequency. Covers RFM (Recency, Frequency, Monetary) analysis and customer lifecycle stage clustering.
customer-segmentation
3 resources tagged with customer-segmentation
Understanding the business context behind data is essential for analytics professionals to deliver impactful insights. By exploring the interconnected factors shaping the organization's operations and objectives, analysts can uncover meaningful patterns and make informed recommendations that drive strategic decision-making. This holistic approach empowers product, marketing, and revenue teams to optimize their strategies and achieve tangible business results.
Mina Mutafchieva explains how unit economics can serve as a diagnostic tool rather than just a reporting metric. She shows how to analyze customer cohorts, align spend with ROI, and avoid common pitfalls like cost-cutting without insight. Packed with real-world boardroom questions and frameworks.