When your 'best' customers are actually losing you money
Original: Demystifying Unit Economics: A Deep Dive into Using UE as an Effective Tool
Summary
Mina Mutafchieva shows how unit economics shape strategic decisions in B2B SaaS.
Who This Is For
Founders
Product Managers
Revenue Ops
Key Takeaways
- Calculate true customer serving costs to identify which customers are actually profitable vs. margin-negative
- Use LTV/CAC ratios as pricing floors - aim for >7x for great performance, 4-7x for okay, <4x needs work
- Segment customers by profitability to make informed decisions about retention, pricing, and resource allocation
- Leverage unit economics insights to renegotiate pricing with data-backed confidence
- Identify when poor unit economics signal deeper issues like lack of product-market fit or wrong GTM approach
Tools & Technologies
Cloud computing platforms SaaS financial modeling tools Customer analytics platforms
Topics Covered
b2b-saas strategy customer-segmentation metrics
Ready to dive deeper?
Read Full Article on medium.com
