That awkward moment when customers cancel (and when to actually call it churn)
Original: When should you recognize churn?
Marvin Sebastian
May 29, 2025
4 min read
Guide
Intermediate
Summary
Determining when to classify a customer as 'churned' is a critical yet tricky aspect of SaaS analytics. This article explores different approaches for identifying churn signals, diagnosing the drivers of customer contraction, and using churn analytics to inform retention and expansion strategies.
Who This Is For
Product Managers
Revenue Ops
Founders
Key Takeaways
- Learn three different approaches to recognize churn: immediate cancellation, end of paid period, or billing system expiration
- Understand how each churn recognition method impacts your MRR reporting and financial planning
- Discover which churn recognition approach works best based on your business model, customer behavior, and team needs
- See how churn timing affects metrics like LTV and CMRR for more accurate SaaS analytics
Tools & Technologies
ChartMogul Stripe SaaS billing systems CMRR (Committed Monthly Recurring Revenue) tracking
Topics Covered
churn-analysis customer-retention revenue-metrics
Ready to dive deeper?
Read Full Article on chartmogul.com
