naming

This post lays out a practical naming convention for analytics events using the object-action schema. It emphasizes clarity, casing consistency, and dot/underscore delimiters to reduce mystery events and promote scalability. Great starting point for taxonomy design.

Paul Koullick argues that naming events well is a UX challenge. He lays out conventions for naming (verb-noun, title case, property bias), and introduces a workflow where every new event is reviewed for clarity and governance. Great for scaling teams.