Paul Koullick

Paul Koullick is a prolific writer specializing in Tracking Plan & Event Taxonomy, with 1 published resources covering topics like naming, taxonomy, data-governance. Their work focuses on practical insights and actionable guidance for professionals in the analytics and data space.

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Areas of Expertise

Tracking Plan & Event Taxonomy naming taxonomy data-governance analytics

Tracking Plan & Event Taxonomy

What's Sexy? Naming Conventions for Analytics Events

Tracking Plan & Event Taxonomy

Paul Koullick argues that naming events well is a UX challenge. He lays out conventions for naming (verb-noun, title case, property bias), and introduces a workflow where every new event is reviewed for clarity and governance. Great for scaling teams.

Paul Koullick May 25, 2025

naming taxonomy data-governance analytics