Why your analytics events are a mess (and how to fix them)
Original: What's Sexy? Naming Conventions for Analytics Events
Summary
Paul Koullick reframes naming as an information-retrieval challenge, not a documentation task.
Who This Is For
Product Analysts
Product Managers
Analytics Engineers
Key Takeaways
- Use Title Case, present tense, and verb-noun structure for all event names
- Favor event properties over creating multiple similar events to reduce complexity
- Add searchable categories to events for better discoverability across teams
- Implement a review process with a shared logging dictionary for every new feature
- Appoint a 'Data Democracy Champion' to enforce naming standards company-wide
Tools & Technologies
Mixpanel Amplitude Google Analytics Google Spreadsheets
Topics Covered
naming taxonomy data-governance analytics
Ready to dive deeper?
Read Full Article on pkoullick.medium.com
