Finally, a simple way to name your tracking events that won't drive you crazy
Original: Naming Convention: How to Name Tracking Events
Summary
Alex Ran introduces a structured approach to event naming using the object-action schema.
Who This Is For
Product Analysts
Marketing Analysts
Analytics Engineers
Key Takeaways
- Use the object-action schema with three sections: page_location.ui_component.action_past_tense for consistent event naming
- Choose consistent casing (lowercase recommended) and connectors (underscores within sections, dots between sections)
- Default to separate events rather than aggregated ones, even for similar actions in different locations
- Document your convention in a simple one-page format and get team buy-in through brief meetings and accessible documentation
Tools & Technologies
Amplitude Mixpanel Pendo mParticle Rudderstack Segment
Topics Covered
naming event-taxonomy conventions analytics
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