marketing-channels

This article explores why the common marketing channel groupings of 'Paid Search' and 'Organic Search' are too broad and undifferentiated to provide meaningful insights. It delves into the importance of splitting these channels into more granular segments to better understand their unique performance and contribution to the business.

Strategies and tactics for acquiring customers at scale across various marketing channels including paid, organic, partnerships, and viral growth. Covers channel economics, saturation curves, and optimizing the channel mix.