Breaking into data without losing your mind (or your savings)

Original: Ultimate Data Analytics Career Roadmap

Dmitry Anoshin

May 29, 2025

10 min read

Guide

Beginner

Business Understanding

Visit Original Article

Summary

Strategies and tactics for acquiring customers at scale across various marketing channels including paid, organic, partnerships, and viral growth. Covers channel economics, saturation curves, and optimizing the channel mix.

Who This Is For

Business Analysts

Marketing Analysts

Analytics Engineers

Key Takeaways

Start with SQL as your foundation - learn it until you can solve problems with pen and paper
Focus on business domains like marketing or product analytics since every company tracks these
Expect 3-4 months to build core skills and plan to fail at least 10 interviews before landing your first role
Master one BI tool from a developer perspective and get comfortable with at least one cloud platform
Salary expectations range from 90k-140k in major markets like US, Canada, and Australia

Tools & Technologies

SQL Excel/Google Sheets BI tools (various) Relational databases AWS/Azure/GCP NoSQL databases

Topics Covered

growth-strategy customer-acquisition marketing-channels channel-economics

Ready to dive deeper?

Read Full Article on blog.surfalytics.com

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