business-strategy

This article explores why the common marketing channel groupings of 'Paid Search' and 'Organic Search' are too broad and undifferentiated to provide meaningful insights. It delves into the importance of splitting these channels into more granular segments to better understand their unique performance and contribution to the business.

This article provides a quantitative framework for analyzing and measuring product-market fit, a critical milestone for early-stage companies. It covers the key signals and metrics that can help founders and product teams objectively assess the degree of product-market fit, informing strategic business decisions.

This influential essay introduces Aggregation Theory, which explains the power of internet companies like Google and Facebook that aggregate demand. It explores how zero distribution costs enable them to scale rapidly while owning the user relationship. A must-read for understanding platform dominance in digital markets.