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Getting up to speed with business context (without drowning in meetings)

Original: Understanding Business Context

May 28, 2025
5 min read
Framework
Intermediate
Understanding Business Context

Summary

Understanding the business context behind data is essential for analytics professionals to deliver impactful insights. By exploring the interconnected factors shaping the organization's operations and objectives, analysts can uncover meaningful patterns and make informed recommendations that drive strategic decision-making. This holistic approach empowers product, marketing, and revenue teams to optimize their strategies and achieve tangible business results.

Who This Is For

Business Analysts
Product Analysts
Marketing Analysts

Key Takeaways

  • Use a three-pillar framework to quickly understand any business: model/unit economics, demand side, and supply/operations
  • Start with publicly available business model information and key metrics specific to your industry (like SaaS Metrics 2.0)
  • Distinguish between demand generation vs. demand capture to understand marketing strategy and measurement needs
  • Map the customer journey from lead acquisition through onboarding to identify optimization opportunities

Tools & Technologies

Wardley Mapping Google Search TripAdvisor (case study example)

Topics Covered

customer-lifetime-value retention-analysis revenue-forecasting customer-segmentation

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Topics

customer-lifetime-value retention-analysis revenue-forecasting customer-segmentation