Why server-side tracking clicked for me (and might for you too)
Original: The Extensive Guide for Server-Side Tracking

Summary
Timo Dechau's end-to-end guide to server-side tracking from architecture to rollout.
Who This Is For
Analytics Engineers
Developers
Technical Marketers
Key Takeaways
- How to design tracking plans that are platform-agnostic rather than frontend-focused
- Why involving developers from day one leads to better tracking architecture decisions
- When server-side tracking makes sense vs. when frontend tracking is still needed
- How to implement tracking once in your API layer to cover multiple platforms (web, mobile, desktop)
- Common roadblocks that prevent teams from adopting server-side approaches and how to overcome them
Tools & Technologies
Google Tag Manager Server-side Mixpanel Python SDK Google Analytics Frontend SDKs (web, iOS, Android, Windows)
Topics Covered
server-side-tracking gtm-server data-quality architecture
Ready to dive deeper?
Read Full Article on timodechau.com