Making the jump to server-side GTM without losing your mind
Original: A Six-Step Framework to Server-Side GTM Migrations
Summary
A practical roadmap to migrating to server-side GTM while avoiding data loss and surprises.
Who This Is For
Analytics Engineers
Technical Marketers
Marketing Ops
Key Takeaways
- Learn the UPDATE framework: a systematic 6-step approach to planning and executing server-side GTM migrations
- Understand when to migrate by evaluating budget, resources, and technical complexity before jumping in
- Clean up your existing GTM container before migrating to avoid transferring unnecessary tags and bloat
- Plan your server infrastructure needs including traffic requirements and scaling metrics upfront
- Test thoroughly before going live and have a clear transfer plan for switching from client-side to server-side
Tools & Technologies
Google Tag Manager (GTM) Server-side Google Tag Manager (sGTM) Google Cloud Platform (GCP) HTTP cookies
Topics Covered
migration gtm planning project-management
Ready to dive deeper?
Read Full Article on www.measurelab.co.uk
