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Why tracking everything in analytics actually makes things worse

Original: Making Smart Trade-Offs in Analytics: A Slack Tracking-Plan Journey

May 25, 2025
18 min read
Case Study
Intermediate
Making Smart Tradeoffs in Analytics: A Slack Tracking Plan Journey

Summary

Timo Dechau explores how to decide between new events and richer properties using Slack as an example.

Who This Is For

Product Analysts
Product Managers
Analytics Engineers

Key Takeaways

  • Use the Core Entity Test to decide what's actually worth tracking in your product
  • Avoid 'analytics debt' by being intentional about event design rather than tracking everything
  • Learn when to create new events versus adding properties to existing ones
  • Understand how over-tracking leads to higher costs, data quality issues, and analysis paralysis

Tools & Technologies

Slack Analytics platforms (general) Event tracking systems

Topics Covered

tracking-design event-properties analytics-debt core-entity