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Why your analytics setup is probably making life harder than it needs to be

Original: More Than 30 Unique Tracking Events Will Cause You Problems

May 25, 2025
8 min read
Opinion
Intermediate
More than 30 unique tracking events will cause you problems

Summary

Timo Dechau argues that too many events reduce clarity and increase cost.

Who This Is For

Product Analysts
Product Managers
Analytics Engineers

Key Takeaways

  • Keeping your core tracking events under 30 prevents analyst productivity bottlenecks and reduces time spent hunting for the right data
  • Too many unique events creates documentation nightmares that require dedicated teams to maintain and monitor effectively
  • Focus on modeling a small set of core business entities and use event properties to capture UI-specific details instead of creating new events
  • Volume and syntax monitoring becomes exponentially harder and noisier as your event count grows beyond 30-40 events

Tools & Technologies

Product analytics tools Avo Data observability tools Notebooks

Topics Covered

event-count analytics-debt schema product-analytics