Why your event data keeps letting you down (and how to fix it)
Original: How Data Governance Can Help Collect Good Event Data
Summary
João Lousada explains how clear ownership and naming policies build event trust.
Who This Is For
Product Analysts
Analytics Engineers
Product Managers
Key Takeaways
- Identify signs of bad event data like incorrectness, incompleteness, and redundancy in your tracking implementation
- Create a detailed tracking plan that documents events, properties, data types, and ownership to serve as your source of truth
- Implement ownership tags and clear accountability for each data source to prevent tracking drift
- Build trust in your analytics by ensuring data accuracy, understandability, and relevance before scaling collection
Tools & Technologies
Data warehouse Event tracking tools Tracking plan documentation tools Analytics platforms
Topics Covered
data-governance event-quality trust analytics
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