The metrics that actually matter for your marketplace
Original: 13 Metrics for Marketplace Companies
Summary
A16Z's definitive checklist of success metrics for evaluating marketplace health.
Who This Is For
Product Managers
Founders
Business Analysts
Key Takeaways
- Learn how to measure match rate (utilization rate) to track how well your marketplace connects buyers and sellers
- Understand market depth concepts to ensure you have enough quality supply for user demand
- Identify and measure 'zeros' - failed matches that indicate marketplace friction points
- Distinguish between homogeneous vs heterogeneous supply marketplaces and their different optimization strategies
Tools & Technologies
Ridesharing platforms (Uber/Lyft) Airbnb LinkedIn Indeed OfferUp Lime scooters
Topics Covered
marketplaces metrics a16z unit-economics
Ready to dive deeper?
Read Full Article on a16z.com
